Whether we call it a marketing channel, sales channel, sales pitch, or sales funnel for online commerce, this marketing concept illustrates the way your customers act, from the first contact with your brand to the actual purchase. This includes customer retention, resale, cross sales and eventual subscriptions to the services provided by your platform.
A typical sales funnel for e-commerce involves four stages. At each stage, the consumer makes decisions based on his perception of the brand, product and competition.
If you go through each stage of the conversion channel, you can be sure that your business will generate more revenue. Here are these steps:
Stage 1: Awareness
In the awareness stage, consumers become aware of your brand. At this point, they accept that they need to solve a problem or achieve a goal, so they are looking for solutions.
This is when your brand needs to stand out and show that it can solve that problem for them. This is why this stage is so critical.
For the awareness stage, our brand has to be both professional and generous. You show that you are generous in giving up free information, such as blog posts, webinars, reports and guides.
Stage 2: Interest
Now that you have raised interest, you cannot let the client go. Continue to give it educational value so he stays interested in your products and stay in touch with your brand.
Replicate this strategy by continuously distributing relevant articles, webinars, infographics across all social networks, while creating more useful content for your blog. At the same time, we need to keep in touch with the audience through email marketing and posting videos on YouTube .
Stage 3: Desire
When your brand faces interest from your potential customers, it is time to create the desire, to induce a sense of need. Discuss the benefits of your product – not its features – to make your potential customers want those benefits and, implicitly, our product / service, which can actually offer them what they want.
Apple does this in a very nice way. The company does not talk about boring specifications (features); Instead, it constantly tells the public that his products are elegant, easy to use and safe. Concentrate your marketing messages on how the consumer will ultimately benefit.
Therefore, instead of focusing on what you offer, tell the reader how you will benefit from what you offer.
Stage 4: Action
Now that you’ve gone through these three steps of the sales funnel, it’s time to close the sale. How do you do that? Encourage potential customers to add your product to your shopping cart, enter your payment information, and click on ‘Buy Now’.
Providing a concrete guide to completing the order is important because it will help the customer see how easy he can get our product / service and, implicitly, make him buy at least one product.
On average, an online store only convinces about 3% of site visitors to buy at least one product on their offer. But we think you can do better than that.
Therefore, it is important to review the payment process from start to finish. What could make someone abandon their shopping cart? There may be unnecessary fields, hidden delivery costs, or lack of alternative payment methods. The secret often hides in details, and the monitoring of these details can ensure the success of your online business.