{"id":2272,"date":"2021-07-09T11:55:39","date_gmt":"2021-07-09T08:55:39","guid":{"rendered":"https:\/\/play-solutions.ro\/?p=2272"},"modified":"2021-07-20T22:34:23","modified_gmt":"2021-07-20T19:34:23","slug":"ciorna-automatatransformarea-digitala-a-afacerii-tale-este-o-calatorie-de-a-lungul-unui-drum-care-nu-are-sfarsit-prin-urmare-trebuie-sa-te-asiguri-ca-acest-proces-va-fi-permanent","status":"publish","type":"post","link":"https:\/\/play-solutions.ro\/en_en\/ciorna-automatatransformarea-digitala-a-afacerii-tale-este-o-calatorie-de-a-lungul-unui-drum-care-nu-are-sfarsit-prin-urmare-trebuie-sa-te-asiguri-ca-acest-proces-va-fi-permanent\/","title":{"rendered":"7 pa\u0219i c\u0103tre transformarea digital\u0103 a afacerii tale"},"content":{"rendered":"

Auzim peste tot vorbindu-se despre transformarea digital\u0103 a afacerilor. Dar cum \u00eencepe aceast\u0103 transformare? De ce este necesar\u0103 digitalizarea proceselor de afaceri?<\/p>\n\n\n\n

Acestea sunt c\u00e2teva \u00eentreb\u0103ri c\u0103rora vom \u00eencerca s\u0103 le g\u0103sim r\u0103spuns \u00een cele ce urmeaz\u0103.<\/p>\n\n\n\n

Mai mult dec\u00e2t oric\u00e2nd, ultimii ani ne-au ar\u0103tat c\u00e2t de important\u0103 este digitalizarea proceselor \u00eentr-o companie sau organiza\u021bie. \u021aintui\u021bi \u00een case de restric\u021bii sau de starea precar\u0103 de s\u0103n\u0103tate, to\u021bi am fost nevoi\u021bi s\u0103 apel\u0103m la servicii digitale pentru a comanda alimente sau medicamente pentru noi sau pentru cei dragi, mai vulnerabili \u0219i afla\u021bi \u00een alte ora\u0219e. <\/p>\n\n\n\n

\u00cen plus, g\u00e2ndul de a sta la cozi interminabile pentru plata taxelor \u0219i a impozitelor sau \u00eenregistrarea unor documente \u00een sistemul public, nu numai \u00een pandemie, ci \u0219i pe ger sau canicul\u0103, ar trebui s\u0103 fie un imbold suficient ca s\u0103 \u00een\u021belegem c\u0103 transformarea digital\u0103 a afacerii sau a sistemului public este un \u201emust have\u201d.<\/p>\n\n\n\n

Transformarea digital\u0103 a afacerii tale, proces absolut necesar<\/h3>\n\n\n\n

Daca nu \u0219tii de unde s\u0103 \u00eencepi transformarea digital\u0103 a afacerii tale, am dou\u0103 ve\u0219ti pentru tine, una proast\u0103 \u0219i una bun\u0103. Vestea proast\u0103 este c\u0103, dac\u0103 organiza\u021bia ta nu a \u00eenceput \u00eenc\u0103 transformarea digital\u0103, va trebui s\u0103 recuperezi timpul pierdut. Altfel vei pierde bani, indiferent de tipul afacerii \u0219i de domeniul \u00een care lucrezi.<\/p>\n\n\n\n

Vestea bun\u0103 este c\u0103, mai devreme sau mai t\u00e2rziu, vei \u00eencepe acest proces oricum, chiar dac\u0103 acum \u021bi se pare c\u0103 organiza\u021bia ta nu are deloc nevoie de transformare digital\u0103. Totu\u0219i, asemenea percep\u021bii s-au lovit de realitatea crud\u0103 \u00een timpul carantinei din 2020.<\/p>\n\n\n\n

Pandemia ne-a \u201emutat\u201d \u00een online<\/h3>\n\n\n\n

Odat\u0103 cu apari\u021bia pandemiei, lumea a migrat masiv c\u0103tre mediul online. \u00cen 2020, num\u0103rul utilizatorilor de internet a crescut cu peste 316 milioane (7,3%), p\u00e2n\u0103 la 4,66 miliarde de persoane. Gradul de penetrare al internetului a ajuns la 59,5% din popula\u021bia planetei, potrivit raportului prezentat de datareportal.com la finele lunii ianuarie 2021.<\/p>\n\n\n\n

\u00cen spatele acestor cifre se afl\u0103 nu doar dezvoltarea re\u021belelor digitale \u0219i digitalizarea efectiv\u0103 a sistemelor administrative, ci \u0219i interdic\u021biile privind interac\u021biunea direct\u0103 determinate de \u00eencerc\u0103rile guvernelor lumii de a limita r\u0103sp\u00e2ndirea infec\u021biilor cu SARS-COV2.  Astfel, num\u0103rul utilizatorilor de re\u021bele sociale s-a majorat, \u00een 2020, cu peste 13%, p\u00e2n\u0103 la peste 4,2 de miliarde.<\/p>\n\n\n\n

Practic, \u00een 2020, peste o jum\u0103tate de miliard de persoane au devenit utilizatori ai re\u021belelor sociale. Aceste cifre ne arat\u0103 c\u0103 mai mult de jum\u0103tate din popula\u021bia planetei (53%) utilizeaz\u0103 ast\u0103zi re\u021belele sociale.<\/p>\n\n\n\n

Mai mult dec\u00e2t at\u00e2t, pe fondul pandemiei, a crescut \u0219i timpul petrecut de internau\u021bi pe re\u021belele sociale. Un utilizator normal petrece circa dou\u0103 ore \u0219i 25 de minute pe re\u021belele sociale \u00een fiecare zi.<\/p>\n\n\n\n

Telefonul mobil, un dispozitiv omniprezent<\/h3>\n\n\n\n

Facilitarea accesului la internet \u0219i cre\u0219terea num\u0103rului de utilizatori ai re\u021belelor sociale au fost influen\u021bate de dezvoltarea noilor tehnologii \u0219i sporirea gradului de penetrare al re\u021belei de telefonie mobil\u0103. Astfel, peste 5,22 miliarde de persoane utilizeaz\u0103 ast\u0103zi un telefon mobil, ceea ce \u00eenseamn\u0103 aproximativ 66,6% din popula\u021bia globului.<\/p>\n\n\n\n

Num\u0103rul utilizatorilor unici de telefoane mobile a avansat cu 1,8% la \u00eenceputul lui 2021, comparativ cu aceea\u0219i perioad\u0103 a anului trecut, \u00een vreme ce, \u00een intervalul men\u021bionat, num\u0103rul conexiunilor mobile a urcat cu 72 de milioane, ajung\u00e2nd la 8,02 miliarde la debutul lui 2021.<\/p>\n\n\n\n

Raport\u00e2nd aceste cifre la popula\u021bia globului, putem afirma c\u0103 num\u0103rul telefoanelor mobile aflate \u00een uz a dep\u0103\u0219it num\u0103rul locuitorilor planetei. Acest fapt este deosebit de important deoarece telefonul mobil inteligent a devenit acum cel mai important canal de acces la internet la nivel mondial, \u00eentruc\u00e2t utilizatorii de internet mobil reprezint\u0103 91% din totalul utilizatorilor de internet.<\/p>\n\n\n\n

Aceste cifre confirm\u0103 faptul c\u0103 organiza\u021bii din diverse domenii au fost nevoite s\u0103 g\u0103seasc\u0103 metode de a colabora eficient cu angaja\u021bii care lucreaz\u0103 la distan\u021b\u0103. De asemenea, gestionarea rela\u021biei cu furnizorii, distribuitorii sau clien\u021bii a trebuit realizat\u0103 folosind mediul online. Companiile care deja au demarat transformarea digital\u0103 au f\u0103cut fa\u021b\u0103 mai u\u0219or restric\u021biilor impuse de pandemie.<\/p>\n\n\n\n

Revolu\u021bii digitale<\/h3>\n\n\n\n

\u0421ovid-19 a for\u021bat companiile s\u0103 efectueze revolu\u021bii digitale \u00eentr-o perioad\u0103 foarte scurt\u0103 de timp, \u00een ritm alert. Aceste transform\u0103ri ar fi fost f\u0103cute \u00eentr-un ritm evolutiv calm, \u00een perioada pre-pandemic\u0103. Aceasta \u00eenseamn\u0103 c\u0103 transformarea digital\u0103 a afacerii ar fi durat poate ani.<\/p>\n\n\n\n

Acum \u00eens\u0103 toat\u0103 lumea \u0219i-a dat seama repede c\u0103 procesul de transformare digital\u0103 nu trebuie privit ca pe ceva ce \u201eeste pl\u0103cut s\u0103 ai\u201d, ci ceva ce \u201etrebuie\u201d f\u0103cut. Iat\u0103 de ce transformarea digital\u0103 a afacerii tale este o necesitate.<\/p>\n\n\n\n

Pentru a evita ca o nou\u0103 situa\u021bie de for\u021b\u0103 major\u0103 s\u0103 dicteze ritmul transform\u0103rii digitale a afacerii tale, este bine s\u0103 se realizeze un plan detaliat. Planul trebuie s\u0103 con\u021bin\u0103 \u0219i ce se dore\u0219te s\u0103 se realizeze, dar mai ales rezultatele scontate. Practic, transformarea digital\u0103 trebuie s\u0103 urmeze dezvoltarea organiza\u021biei \u0219i s\u0103 o ajute s\u0103 \u00ee\u0219i ating\u0103 obiectivele majore pe termen lung.\u00a0<\/p>\n\n\n\n

7 pa\u0219i c\u0103tre o transformare digital\u0103 de succes<\/h3>\n\n\n\n

La \u00eenceputul c\u0103l\u0103toriei de tranformare digital\u0103 a afacerii sau a institu\u021biei din care faci parte, e bine s\u0103 ai \u00een vedere c\u00e2teva sfaturi. Iat\u0103 8 pa\u0219i c\u0103tre transformarea digital\u0103 a afacerii tale:<\/p>\n\n\n\n

1. Analiza minu\u021bioas\u0103<\/h4>\n\n\n\n

Analizeaz\u0103 cum func\u021bioneaz\u0103 procesele din cadrul afacerii tale. Contacteaz\u0103 o firm\u0103 serioas\u0103 care s\u0103 fac\u0103 un audit minu\u021bios. Discut\u0103 rezultatele cu un consultant experimentat. Pune mai \u00eent\u00e2i accentul pe strategia de afaceri \u0219i abia apoi pe tehnologiile care te vor ajuta \u00een implementarea acesteia. Stabile\u0219te care sunt obiectivele majore pe care dore\u0219ti s\u0103 le atingi prin transformarea digital\u0103. Nu investi \u00een tehnologii doar pentru ca sunt la mod\u0103. Alege solu\u021bii croite pentru dezvoltarea afacerii tale<\/a>.<\/p>\n\n\n\n

2. Rezisten\u021ba la digitalizare<\/h4>\n\n\n\n

Capitalul uman face diferen\u021ba \u00eentre succes \u0219i e\u0219ec c\u00e2nd vine vorba de transform\u0103ri \u00eentr-o orgniza\u021bie. Liderul unei organiza\u021bii trebuie s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 subalternilor viziunea sa asupra viitorului digital al companiei. \u00cen majoritatea cazurilor, angaja\u021bii se tem de transformarea digital\u0103. Oamenii cred c\u0103 \u00ee\u0219i vor pierde locul de munc\u0103. Angaja\u021bii trebuie s\u0103 \u00een\u021beleag\u0103 clar cum li se va modifica activitatea \u0219i statutul. \u00cen caz contrar, angaja\u021bii se vor opune digitaliz\u0103rii. Uneori, \u0219i la nivelul managementului apare acest fenomen. Aceast\u0103 rezisten\u021b\u0103 la digitalizare va dubla consumul de energie al liderului \u0219i va cre\u0219te costurile transform\u0103rii digitale.<\/p>\n\n\n\n

3. Transformarea organiza\u021biei<\/h4>\n\n\n\n

Transformarea digital\u0103 presupune \u00een primul r\u00e2nd transformarea organiza\u021biei. Liderul trebuie s\u0103 lucreze cu personalul pentru ca fiecare angajat s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 \u00ee\u0219i asume rolul atribuit \u00een transformarea digital\u0103. Succesul transform\u0103rii digitale depinde \u00een mod direct de modul \u00een care angaja\u021bii se vor implica \u00een proces. Transformarea digital\u0103 nu poate \u00eencepe peste noapte. De aceea, este important ca managementul s\u0103 dezvolte o cultur\u0103 digital\u0103 \u00een r\u00e2ndul subalternilor. CEO-ul nu ar trebui doar s\u0103 sprijine \u201e\u00een lini\u0219te\u201d digitalizarea prin semnarea documentelor necesare \u0219i alocarea bugetelor. El trebuie s\u0103 devin\u0103 motorul acesteia.<\/p>\n\n\n\n

4. Colaborarea dintre client \u0219i furnizor<\/h4>\n\n\n\n

Multe procese de transformare digital\u0103 e\u0219ueaz\u0103 pentru c\u0103 nu exist\u0103 o str\u00e2ns\u0103 colaborare \u00eentre client \u0219i echipa de transformare digital\u0103<\/a>. Fiecare dintre cele dou\u0103 p\u0103r\u021bi trebuie s\u0103 \u00een\u021beleag\u0103 clar nevoile \u0219i specificul celeilalte. \u00cen etapele ini\u021biale ale transform\u0103rii digitale a afacerii tale, vei fi uimit de c\u00e2t de diferite sunt viziunea \u0219i \u00een\u021belegerea transform\u0103rii digitale \u00eentre oamenii care furnizeaz\u0103 produsele \u0219i serviciile necesare procesului \u0219i cei care trebuie s\u0103 le utilizeze.<\/p>\n\n\n\n

5. Optimizarea costurilor<\/h4>\n\n\n\n

Optimizarea costurilor reprezint\u0103 o condi\u021bie esen\u021bial\u0103 pentru o transformare digital\u0103 de succes. \u00cen multe cazuri, companiile \u00eencearc\u0103 s\u0103 rezolve intern problema digitaliz\u0103rii. Chiar dac\u0103 ai o echip\u0103 puternic\u0103 de dezvoltare<\/a>, este bine s\u0103 apelezi la serviciile unor firme care fac asta zi de zi. Furnizorii de servicii \u0219i produse necesare transform\u0103rii digitale au expertiz\u0103 \u00een domeniu deoarece au v\u0103zut cum se deruleaz\u0103 procesul \u00een cazul mai multor firme. Ei deja \u0219tiu ce produse \u0219i servicii sunt disponibile pe pia\u021b\u0103. Se pot dezvolta aplica\u021bii special g\u00e2ndite pentru a se potrivi specificului afacerii tale. \u00cen plus, \u00eemp\u0103rt\u0103\u0219e\u0219te rezultatele bune cu partenerii t\u0103i de afaceri. Implementarea noilor tehnologii v\u0103 vor ajuta s\u0103 construi\u021bi un ecosistem digital<\/a> \u00een jurul vostru, care va contribui la implementarea de noi solu\u021bii mai rapid \u0219i mai ieftin.<\/p>\n\n\n\n

6. Minimalizarea riscurilor<\/h4>\n\n\n\n

Transformarea digital\u0103 a afacerii tale prezint\u0103 \u0219i o serie de riscuri financiare. Acestea trebuie minimizate. Chiar dac\u0103 ai efectuat un audit al proceselor de afaceri \u0219i e\u0219ti 100% sigur c\u0103 trebuie digitalizate, nu face investi\u021bii majore pe toate liniile transform\u0103rii digitale. Este bine s\u0103 lucrezi etapizat, f\u0103r\u0103 grab\u0103. \u00cen\u00a0 plus, furnizorul trebuie s\u0103 aib\u0103 suficient timp s\u0103 testeze aplica\u021biile pentru a evita disfunc\u021bionalit\u0103\u021bile. G\u00e2nde\u0219te-te c\u0103 apar probleme atunci c\u00e2nd \u00eenregistrezi comenzile \u0219i faci distribu\u021bia produselor tale c\u0103tre clien\u021bi. Pierderile pot fi uria\u0219e pentru afacerea ta.<\/p>\n\n\n\n

7. Satisfacerea nevoilor clien\u021bilor<\/h4>\n\n\n\n

Transformarea digital\u0103 a afacerii tale poate e\u0219ua dac\u0103 pleci \u00een c\u0103l\u0103torie doar de la premisa implement\u0103rii celor mai noi tehnologii \u0219i a celor mai bune\u00a0 practici \u00een domeniu. Trebuie s\u0103 \u021bii cont de specificul afacerii tale. Motoarele transform\u0103rii digitale sunt \u00een primul r\u00e2nd cerin\u021bele consumatorilor \u0219i nu direct noile tehnologii ca atare. Tehnologiile pot \u00eembun\u0103t\u0103\u021bi experien\u021ba unui client cu un furnizor. Po\u021bi afla aici<\/a><\/strong> cum a reu\u0219it Nike acest lucru. Aceast\u0103 experien\u021b\u0103 pozitiv\u0103 \u00eel face pe client s\u0103 apeleze din nou la acela\u0219i furnizor. Totodat\u0103, un client mul\u021bumit va cheltui mai mult \u0219i te va recomanda \u0219i altor poten\u021biali clien\u021bi. Deci sarcina ta este s\u0103 nu \u00ee\u021bi dezam\u0103ge\u0219ti consumatorul.<\/p>\n\n\n\n

Tehnologie digitala unic\u0103<\/h3>\n\n\n\n

Satya Nadella este CEO-ul \u0219i pre\u0219edintele Microsoft. Satya Nadella este considerat un vizionar, fiind arhitectul migr\u0103rii Microfost c\u0103tre serviciile de cloud. La un eveniment, Satya Nadella a invitat auditoriul s\u0103 \u00ee\u0219i imagineze cum va ar\u0103ta lumea \u00een 2030.<\/p>\n\n\n\n

\u201eTehnologia ca procent din PIB-ul total (produsul intern brut) se va dubla de la cinci la 10 la sut\u0103. Dar cel mai notabil lucru este ce se va \u00eent\u00e2mpla cu celelalte 90%. Transformarea digital\u0103 care a fost proiectat\u0103 s\u0103 se \u00eent\u00e2mple \u00een urm\u0103torii 10 ani are loc ast\u0103zi. Pe m\u0103sur\u0103 ce tehnica de calcul devine \u00eencorporat\u0103 \u00een fiecare aspect al vie\u021bii noastre, nu va mai exista a\u0219a ceva ca sectorul tehnologic. Lumea va fi transformat\u0103 prin intensitatea tehnologiei la scar\u0103. Fiecare organiza\u021bie nu va trebui doar s\u0103 adopte cea mai recent\u0103 tehnologie, dar, mai important, s\u0103 \u00ee\u0219i construiasc\u0103 propria tehnologie digital\u0103 unic\u0103 sau s\u0103 fie l\u0103sat\u0103 \u00een urm\u0103\u201d, a declarat Satya Nadella, \u0219eful Microsoft.<\/p>\n\n\n\n

Putem, a\u0219adar, concluziona c\u0103 transformarea digital\u0103 nu se termin\u0103 niciodat\u0103, la fel cum progresul tehnologic nu se termin\u0103. Transformarea digital\u0103 a afacerii tale este o c\u0103l\u0103torie de-a lungul unui drum care nu are sf\u00e2rsit. Prin urmare, trebuie s\u0103 te asiguri c\u0103 acest proces va fi permanent.<\/p>\n\n\n\n

De asemenea, transformarea digital\u0103 a afacerii tale nu este povestea zilei de m\u00e2ine. Este un proces care trebuie demarat c\u00e2t mai cur\u00e2nd posibil. Ob\u021bine\u021bi maturitatea digital\u0103 c\u00e2t mai cur\u00e2nd posibil!<\/p>","protected":false},"excerpt":{"rendered":"

ransformarea digitala trebuie sa urmeze dezvoltarea organizatiei si sa o ajute sa isi atinga obiectivele majore pe termen lung. <\/p>","protected":false},"author":2,"featured_media":2274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,136],"tags":[155,154,142,149,153],"class_list":["post-2272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tansformare-digitala","category-technology-trends","tag-microsoft-cloud","tag-satya-nadella","tag-transformare-digitala","tag-transformare-digitala-de-succes","tag-transformarea-digitala-afacerii-tale"],"yoast_head":"\n7 pa\u0219i c\u0103tre transformarea digital\u0103 a afacerii tale - Play Solutions<\/title>\n<meta name=\"description\" content=\"Transformarea digital\u0103 a afacerii tale este o c\u0103l\u0103torie de-a lungul unui drum care nu are sf\u00e2r\u0219it. 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