{"id":2396,"date":"2021-07-22T08:57:59","date_gmt":"2021-07-22T05:57:59","guid":{"rendered":"https:\/\/play-solutions.ro\/?p=2396"},"modified":"2021-07-23T00:59:04","modified_gmt":"2021-07-22T21:59:04","slug":"daca-doresti-acces-la-informatii-exacte-care-sa-te-ajute-sa-iei-decizii-bune-atunci-poti-apela-la-solutii-de-business-intelligence","status":"publish","type":"post","link":"https:\/\/play-solutions.ro\/en_en\/daca-doresti-acces-la-informatii-exacte-care-sa-te-ajute-sa-iei-decizii-bune-atunci-poti-apela-la-solutii-de-business-intelligence\/","title":{"rendered":"Solu\u021bii de business intelligence: cum te ajut\u0103"},"content":{"rendered":"

Probabil c\u0103 ai auzit adesea termenul business intelligence. Dar ce \u00eenseamn\u0103? Exist\u0103 numeroase defini\u021bii. Cea mai simpl\u0103 arat\u0103 c\u0103 business intelligence \u00eenseamn\u0103 s\u0103 livrezi informa\u021bii relevante \u0219i corecte persoanelor potrivite, la momentul potrivit.<\/p>\n\n\n\n

Aceste informa\u021bii stau la baza lu\u0103rii unor decizii de afaceri bazate pe situa\u021bii concrete.<\/p>\n\n\n\n

Ce este Business Intelligence?<\/h3>\n\n\n\n

Termenul de business intelligence poate fi privit ca un termen-umbrel\u0103, care se refer\u0103 la instrumentele, procesele \u0219i infrastructura utilizate de companii pentru a identifica, analiza \u0219i accesa informa\u021biile cheie de afaceri. Companiile folosesc ast\u0103zi solu\u021bii de business intelligence pentru a identifica \u0219i extrage informa\u021bii valoroase din volumele mari de date pe care le stocheaz\u0103.<\/p>\n\n\n\n

Solu\u021biile de business intelligence folosesc at\u00e2t cu surse de date interne, c\u00e2t \u0219i externe pentru a culege informa\u021bii. Printre datele externe putem men\u021biona inteligen\u021ba competitiv\u0103 \u0219i tendin\u021bele pie\u021bei. \u00cen categoria datelor externe sunt incluse informa\u021biile despre clien\u021bii obi\u0219nui\u021bi \u0219i punctele de interes din industrie. Analiza datelor poate scoate la iveal\u0103 anumite tipare sau ce au avut \u00een comun oportunit\u0103\u021bile de business ratate.<\/p>\n\n\n\n

Business intelligence sprijin\u0103 procesul decizional<\/h3>\n\n\n\n

Practic, solu\u021biile de business intelligence \u00eenglobeaz\u0103 metodele \u0219i programele de colectare \u0219i structurare a datelor, convertirea acestor date \u00een informa\u021bii \u0219i prezentarea lor pentru a \u00eembun\u0103t\u0103\u021bi procesul de luare a deciziilor. Solu\u021biile de business intelligence adun\u0103 datele referitoare la o afacere \u0219i le prezint\u0103 \u00eentr-o form\u0103 care s\u0103 permit\u0103 nu doar top managementului s\u0103 ia decizii bune, ci \u0219i angaja\u021bilor.<\/p>\n\n\n\n

Acestea sunt, pe scurt, principalele elemente legate de business intelligence. \u00cens\u0103 acest concept este extrem de vast. El implic\u0103, printre altele, managementul performan\u021bei<\/a>, analiz\u0103, modelare predictive, colectare de date \u0219i de text.<\/p>\n\n\n\n

Cum func\u021bioneaz\u0103 solu\u021biile de business intelligence<\/h3>\n\n\n\n

Putem s\u0103 ne imagin\u0103m c\u0103 business intelligence func\u021bioneaz\u0103 ca un magazin alimentar. C\u00e2nd intri \u00eentr-un asemenea magazin ca s\u0103 cumperi legume, lapte sau p\u00e2ine, nu trebuie s\u0103 chemi un angajat ca s\u0103 te ajute s\u0103 le g\u0103se\u0219ti.<\/p>\n\n\n\n

Te deplasezi u\u0219or \u00een magazine deoarece marfa este a\u0219ezat\u0103 \u00een rafturi separate \u00een func\u021bie de tipul produselor. Nu vei g\u0103si detergen\u021bi \u00een frigiderul cu lactate, dec\u00e2t dac\u0103 vreun client a \u00eencurcat rafturile.<\/p>\n\n\n\n

\u00cen plus, fiecare sec\u021biune din magazin este semnalizat\u0103 cu ajutorul indicatoarelor. Fie sunt semne care simbolizeaz\u0103 tipul produselor, fie sunt indica\u021bii scrise.<\/p>\n\n\n\n

Datorit\u0103 acestor indicatori \u0219i aranj\u0103rii m\u0103rfii pe categorii, \u00ee\u0219i este u\u0219or s\u0103 g\u0103se\u0219ti ceea ce cau\u021bi. Acela\u0219i lucru se \u00eent\u00e2mpl\u0103 \u0219i \u00een cazul solu\u021biilor de business intelligence. Afacerea ta genereaz\u0103 date privind lan\u021bul de aprovizionare, orele lucrate de angaja\u021bi sau parteneri, obiectivele pe care vrei s\u0103 le atingi.<\/p>\n\n\n\n

Ca s\u0103 accesezi aceste date, este ca \u0219i cum ai merge la trei exper\u021bi diferi\u021bi. Apoi apelezi la un alt expert care s\u0103 le compileze.<\/p>\n\n\n\n

\u00cens\u0103, solu\u021biile de business intelligence iau toate aceste informa\u021bii \u0219i le organizeaz\u0103 \u00een func\u021bie de nevoile tale. Ob\u021bii rapoarte complete, u\u0219or de accesat. Astfel, po\u021bi afla rapid \u0219i simplu ceea ce te intereseaz\u0103 la un moment dat, astfel \u00eenc\u00e2t s\u0103 po\u021bi lua cea mai bun\u0103 decizie.<\/p>\n\n\n\n

Solu\u021biile de business intelligence permit identificarea problemelor<\/h3>\n\n\n\n

Mult timp, doar top managementul avea acces la asemenea informa\u021bii. Ast\u0103zi, fiecare angajat poate accesa bazele de date datorit\u0103 solu\u021biilor de business intelligence.<\/p>\n\n\n\n

Asemenea solu\u021bii permit identificarea problemelor din calea dezvolt\u0103rii afacerii tale. S\u0103 ne \u00eentoarcem la magazinul alimentar. Solu\u021biile de business intelligence pot identifica orele cu cele mai mari v\u00e2nz\u0103ri pe anumite tipuri de produse. De exemplu, vineri dup\u0103-amiaz\u0103 \u0219i s\u00e2mb\u0103ta, \u00een perioada de var\u0103, cel mai bine se v\u00e2nd berea \u0219i carnea pentru mititei.<\/p>\n\n\n\n

\u00cens\u0103 consta\u021bi c\u0103 raftul este gol. Cu ajutorul solu\u021biilor business intelligence po\u021bi afla cum s\u0103 evi\u021bi aceast\u0103 situa\u021bie ca s\u0103 maximizezi v\u00e2nz\u0103rile.<\/p>\n\n\n\n

\u00cen plus, solu\u021biile de business intelligence \u00ee\u021bi pot ar\u0103ta ce alte produse sunt cump\u0103rate de clien\u021bii care achizi\u021bioneaz\u0103 bere \u0219i carne pentru mititei. \u00cen acest caz, po\u021bi a\u0219eza un raft cu acele produse l\u00e2ng\u0103 frigiderul cu bere, de exemplu. Acest lucru te va ajuta s\u0103 cre\u0219ti rulajul \u0219i, implicit, veniturile.<\/p>\n\n\n\n

Programe de fidelizare <\/h3>\n\n\n\n

Mai mult dec\u00e2t at\u00e2t, s\u0103 ne g\u00e2ndim c\u00e2t de mult ne-a for\u021bat pandemia de COVID-19 s\u0103 migr\u0103m c\u0103tre mediul online. Dac\u0103 pe l\u00e2ng\u0103 magazinul traditional, de\u021bii \u0219i un magazine online, atunci sigur dore\u0219ti s\u0103 \u0219tii cum s\u0103 atragi clien\u021bi noi \u0219i s\u0103 \u00eei fidelizezi.<\/p>\n\n\n\n

Una dintre metodele de fidelizare este acordarea unui card de client. Pentru ob\u021binerea acestui card, clientul completeaz\u0103 un formular. Clientul \u00ee\u0219i noteaz\u0103 numele complet, adresa sau m\u0103car localitatea de domiciliu, num\u0103rul de telefon, adresa de email. Unele formulare pot con\u021bine \u0219i rubric privind \u0219colile absolvite de client, dac\u0103 este c\u0103s\u0103torit sau are copii.<\/p>\n\n\n\n

Toate aceste informa\u021bii sunt extrem de pre\u021bioase, pentru c\u0103 ne permit s\u0103 facem portretul clientului. La aceste informa\u021bii, solu\u021biile de business intelligence pot ad\u0103uga datele colectate ca urmare a folosirii cardului de fidelitate la cump\u0103r\u0103turi online sau \u00een magazinul tradi\u021bional. Din acestea, putem afla c\u00e2nd merge cel mai des la cump\u0103r\u0103turi clientul, ce m\u0103rci \u0219i produse prefer, dac\u0103 le cump\u0103r\u0103 la anumite intervale de timp sau a\u0219teapt\u0103 reduceri etc.<\/p>\n\n\n\n

Anticiparea comportamentului unui segment de clien\u021bi<\/h3>\n\n\n\n

Solu\u021biile de business intelligence colecteaz\u0103 aceste informa\u021bii, le analizeaz\u0103. Apoi le structureaz\u0103 \u00een rapoarte. \u00cen baza acestor rapoarte, i se pot transmite oferte personalizate clientului<\/a>, care s\u0103 \u00eel \u00eendrume c\u0103tre achizi\u021bii din magazinul online sau din cel tradi\u021bional.<\/p>\n\n\n\n

Aceste analize ne permit s\u0103 \u00een\u021belegem \u0219i chiar s\u0103 anticip\u0103m comportamentul unui segment de clien\u021bi, \u00een baza preferin\u021belor, nevoilor \u0219i obiceiurilor acestora. Aceste date creeaz\u0103 premisele \u00eembun\u0103t\u0103\u021birii serviciilor \u0219i, implicit, a cre\u0219terii v\u00e2nz\u0103rilor.<\/p>\n\n\n\n

Spre exemplu, putem observa \u00eentr-un an cre\u0219terea v\u00e2nz\u0103rilor la produsele anti-\u021b\u00e2n\u021bari. Astfel, putem comanda la timp produse de acest tip \u0219i le putem a\u0219eza pe un raft amplasat pe traseul de la raionul de carne c\u0103tre casa de marcat. Vederea produsului le va aminti clien\u021bilor c\u0103 le este necesar.<\/p>\n\n\n\n

Beneficii cuantificabile <\/h3>\n\n\n\n

Totodat\u0103, putem modela campanii de marketing care s\u0103 includ\u0103 acordarea de cupoane de reduceri la produsele pe care le cump\u0103r\u0103 cel mai frecvent un anumit segment de clien\u021bi.<\/p>\n\n\n\n

Rezum\u00e2nd, solu\u021biile de business intelligence ne permit s\u0103 ne cunoa\u0219tem foarte bine clientul pornind de la istoricul tranzac\u021biilor \u0219i comportamentul lor. Aceste informa\u021bii ne ajut\u0103 s\u0103 cre\u0219tem v\u00e2nz\u0103rile sau s\u0103 ne diferen\u021biem ca brand, prin oferirea unor servicii foarte targetate.<\/p>\n\n\n\n

Dac\u0103 dore\u0219ti s\u0103 ai acces la informa\u021bii exacte, u\u0219or de \u00een\u021beles \u0219i care s\u0103 te ajute s\u0103 iei decizii care \u00ee\u0219i dezvolte afacerea, atunci solu\u021biile de business intelligence te pot ajuta. Stabile\u0219te o \u00eent\u00e2lnire aici<\/a><\/strong> \u0219i vom c\u0103uta \u00eempreun\u0103 cele mai bune op\u021biuni pentru tine.<\/p>","protected":false},"excerpt":{"rendered":"

Solu\u021biile de business intelligence adun\u0103 datele referitoare la o afacere \u0219i le prezint\u0103 \u00eentr-o form\u0103 care s\u0103 permit\u0103 nu doar top managementului s\u0103 ia decizii bune, ci \u0219i angaja\u021bilor.<\/p>","protected":false},"author":2,"featured_media":2397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[173,175,174],"class_list":["post-2396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","tag-business-intelligence","tag-managementul-performantei","tag-programe-de-colectare-si-structurare-a-datelor"],"yoast_head":"\nSolu\u021bii de business intelligence: cum te ajut\u0103 - Play Solutions<\/title>\n<meta name=\"description\" content=\"Dac\u0103 dore\u0219ti acces la informa\u021bii exacte, care s\u0103 te ajute s\u0103 iei decizii bune, atunci ai nevoie de solu\u021bii de business 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