{"id":2522,"date":"2021-08-18T22:49:00","date_gmt":"2021-08-18T19:49:00","guid":{"rendered":"https:\/\/play-solutions.ro\/?p=2522"},"modified":"2021-10-16T17:29:07","modified_gmt":"2021-10-16T14:29:07","slug":"ecosistem-digital-de-ce-e-important-pentru-afacerea-ta-sa-faci-pasul-catre-digitalizare","status":"publish","type":"post","link":"https:\/\/play-solutions.ro\/en_en\/ecosistem-digital-de-ce-e-important-pentru-afacerea-ta-sa-faci-pasul-catre-digitalizare\/","title":{"rendered":"Ecosistem digital: de ce e important pentru afacerea ta s\u0103 faci pasul c\u0103tre digitalizare?"},"content":{"rendered":"

\u00cen timp ce \u00een Rom\u00e2nia, cam totul se \u00eent\u00e2mpl\u0103 pe h\u00e2rtie, la nivel interna\u021bional se discut\u0103 despre conceptul de \u201eecosistem digital global\u201d.<\/h2>\n\n\n\n

Dar ce \u00eenseamn\u0103 \u201eecosistem digital\u201d? Ce beneficii ne aduce? Ast\u0103zi e foarte important pentru afacerea ta s\u0103 faci pasul c\u0103tre digitalizare. <\/p>\n\n\n\n

Mai precis, s\u0103 integrezi noile tehnologii \u00een afacerea ta pentru a o face mai profitabil\u0103 \u0219i s\u0103 \u00ee\u021bi asiguri dezvoltarea \u0219i \u00een viitor.<\/p>\n\n\n\n

Ast\u0103zi nu mai putem vorbi de afaceri care s\u0103 poat\u0103 cre\u0219te \u00een afara unui ecosistem digital. Spre exemplu, t\u00e2mplarii au renun\u021bat la uneltele tradi\u021bionale. \u00cen prezent, se folosesc utilaje automatizate, controlate de computer, chiar \u0219i \u00een atelierele mici. <\/p>\n\n\n\n

Totodat\u0103, vorbim azi de agricultura de precizie, de sere hidroponice sau de sisteme de control la distan\u021b\u0103 a multiplelor activit\u0103\u021bilor dintr-o ferm\u0103 de animale. <\/p>\n\n\n\n

\u0218i acestea sunt doar c\u00e2teva exemple.<\/p>\n\n\n\n

Afaceri digitalizate<\/h2>\n\n\n\n

Atunci c\u00e2nd afacerile sunt digitalizate, este mai u\u0219or pentru angaja\u021bi s\u0103 \u00ee\u0219i fac\u0103 treaba. \u00cen plus, sarcinile pot fi mai bine \u00eendeplinite. Aceasta deoarece au acces la un volum mai mare de informa\u021bii. Acest lucru ce le permite s\u0103 aib\u0103 o viziune de ansamblu, \u00een special celor de la nivel de conducere.<\/p>\n\n\n\n

Situa\u021bia devine \u0219i mai u\u0219oar\u0103 dac\u0103 \u0219i partenerii \u00ee\u0219i digitalizeaz\u0103 afacerea. Po\u021bi afla AICI<\/a> cum a reu\u0219it Lego s\u0103 evite falimentul \u0219i s\u0103 devin\u0103 mai profitabil prin digitalizare.<\/p>\n\n\n\n

Practic, atunci c\u00e2nd partenerii de afaceri lucreaz\u0103 \u00eentr-un ecosistem digital, folosind solu\u021bii ca cele privind logistica, managementul resurselor umane etc., este mult mai u\u0219or s\u0103 \u00ee\u0219i eficientizeze costurile. S\u0103 ne g\u00e2ndim c\u0103 o firm\u0103 are nevoie de materii prime \u0219i de puncte de procesare situate \u00een apropierea  punctelor de desfacere.<\/p>\n\n\n\n

Un soft de logistic\u0103 adecvat, care s\u0103 integreze \u0219i anumite componente legate de parteneri, poate ajuta managementul s\u0103 decid\u0103 care este op\u021biunea cea mai avantajoas\u0103. Astfel, un director va \u0219ti care furnizor are stocul necesar \u0219i este situat mai aproape de centrul de procesare care nu are o list\u0103 lung\u0103 de comenzi, deci poate livra \u00een timp util marfa cerut\u0103 de clien\u021bi.<\/p>\n\n\n\n

Resurse interconectate<\/h2>\n\n\n\n

Practic, un ecosistem digital este un grup de resurse de tehnologie informa\u021bional\u0103 interconectate care pot func\u021biona ca o unitate. Ecosistemele digitale sunt alc\u0103tuite din furnizori, clien\u021bi, parteneri comerciali, aplica\u021bii, furnizori de servicii de date ter\u021bi \u0219i toate tehnologiile respective. <\/p>\n\n\n\n

Interoperabilitatea este cheia succesului<\/a> ecosistemului.<\/p>\n\n\n\n

Ecosistemele digitale sunt frecvent create \u0219i controlate de liderii de pia\u021b\u0103. De aceea, influen\u021beaz\u0103 rapid schimb\u0103rile din diferite industrii, inclusiv produse de consum, auto \u0219i asisten\u021b\u0103 medical\u0103. <\/p>\n\n\n\n

Integrarea practicilor business-to-business (B2B), a aplica\u021biilor de \u00eentreprindere \u0219i a datelor \u00eentr-un ecosistem digital permite unei organiza\u021bii s\u0103 controleze tehnologii noi \u0219i vechi, s\u0103 construiasc\u0103 procese automatizate \u00een jurul lor \u0219i s\u0103 \u00ee\u0219i dezvolte \u00een mod constant afacerea.<\/p>\n\n\n\n

Riscurile ecosistemului digital<\/h2>\n\n\n\n

Ca orice aspect al unei afaceri, crearea unui ecosistem digital prezint\u0103 \u0219i riscuri. Unul dintre acestea \u00eel reprezint\u0103 cre\u0219terea organic\u0103 necontrolat\u0103. De aceea, atunci c\u00e2nd construi\u021bi un ecosistem digital, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 toate dependen\u021bele au fost identificate \u0219i pot fi controlate.<\/p>\n\n\n\n

Crearea unei h\u0103r\u021bi digitale<\/a> a ecosistemului este o cheie pentru stabilirea unui ecosistem digital puternic. Harta ecosistemului digital este o diagram\u0103 vizual\u0103 a tuturor instrumentelor \u0219i platformelor digitale utilizate \u00een cadrul organiza\u021biei. Acesta ilustreaz\u0103 procesele, modul \u00een care datele sunt transferate \u00eentre p\u0103r\u021bi ale ecosistemului \u0219i dac\u0103 procesul este automat sau manual.<\/p>\n\n\n\n

Pentru a fi eficient\u0103, cartografierea ar trebui s\u0103 documenteze \u0219i ce sisteme nu sunt conectate \u00een prezent sau care sunt capabile s\u0103 vorbeasc\u0103 \u0219i s\u0103 transfere date \u00eentre ele, precum \u0219i cine sunt utilizatorii fiec\u0103rui sistem \u0219i cine este responsabil pentru \u00eentre\u021binerea acestora.<\/p>\n\n\n\n

Pentru a construi eficient procesul de digitalizare \u0219i pentru a cartografia ecosistemul digital este important s\u0103 beneficia\u021bi de sprijinul unui specialist. Acesta ar trebui s\u0103 poat\u0103 analiza afacerea dumneavoastr\u0103 nu doar din punct de vedere tehnic, ci \u0219i antreprenorial.<\/p>\n\n\n\n

Cum func\u021bioneaz\u0103 un ecosistem digital<\/h2>\n\n\n\n

Digitalizarea afacerii \u0219i crearea unui ecosistem digital necesit\u0103 consigliere specific. Aceast\u0103 necesitate  deriv\u0103 din faptul c\u0103 dificult\u0103\u021bile tehnice, juridice \u0219i legate de afaceri identificate \u00een ecosistemele digitale sunt semnificative.<\/p>\n\n\n\n

Organizarea activit\u0103\u021bii, rela\u021bionarea cu clien\u021bii \u0219i gestionarea datelor pe \u00eentregul ecosistem digital fac parte din categoria celor mai mari provoc\u0103ri.<\/p>\n\n\n\n

A\u0219a cum men\u021bionam, cre\u0219eterea necontrolat\u0103 a unui ecosistem digital poate provoca mari probleme. Controlul se poate realiza prin utilizarea unor instrumente de gestionare a proiectelor, precum instrumente de dezvoltare software, software de gestionare a sarcinilor \u0219i sisteme de urm\u0103rire a problemelor. <\/p>\n\n\n\n

Sunt utile aplica\u021biile de cercetare, inclusiv stocarea \u0219i vizualizarea datelor, biblioteci de resurse \u0219i arhive, software-ul de gestionare a rela\u021biei cu clien\u021bii (CRM), instrumentele de colaborare, inclusiv e-mail, partajare de fi\u0219iere, mesagerie instantanee \u0219i conferin\u021be video, platformele publice, cum ar fi site-uri web, aplica\u021bii mobile \u0219i canale de socializare, sau platforme de gestionare a cuno\u0219tin\u021belor, cum ar fi intranet.<\/p>\n\n\n\n

De ce este important ecosistemul digital?<\/h2>\n\n\n\n

Recent, strategiile multor organiza\u021bii au \u00eencorporat transformarea digital\u0103. Indiferent de locul \u00een care se afl\u0103 o companie \u00een c\u0103l\u0103toria digital\u0103, este esen\u021bial s\u0103 se creeze un ecosistem digital pentru a \u00eembun\u0103t\u0103\u021bi performan\u021ba \u0219i a ajuta la interac\u021biunile din afara companiei.<\/p>\n\n\n\n

Un ecosistem digital permite unei organiza\u021bii s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 serviciile B2B \u00eenvechite. \u00cen plus, ecosistemele digitale adaug\u0103 valoare rela\u021biilor cu clien\u021bii, ajut\u00e2nd companiile s\u0103 ofere remedieri rapide \u0219i s\u0103 primeasc\u0103 solicit\u0103ri\/feed-back de la clien\u021bi. Vezi AICI <\/a>cum a reu\u0219it Nike s\u0103 se repozi\u021bioneze pe pia\u021b\u0103 folosind digitalizarea.<\/p>\n\n\n\n

Un ecosistem digital transform\u0103, de asemenea, lan\u021burile de aprovizionare. Acestea func\u021bionau ini\u021bial pe pie\u021be separate. \u00cen cadrul unui ecosistem digital, lan\u021burile de aprovizionare se reunesc pentru a sprijini dezvoltarea de noi produse \u0219i servicii.<\/p>\n\n\n\n

De\u0219i lan\u021bul de aprovizionare tradi\u021bional este \u00eenc\u0103 baza majorit\u0103\u021bii companiilor, noul model – ecosistem digital – transform\u0103 lumea afacerilor prin crearea unor c\u0103i liniare \u00eentre furnizori \u0219i clien\u021bi. Astfel se genereaz\u0103 noi oportunit\u0103\u021bi de afaceri.<\/p>","protected":false},"excerpt":{"rendered":"

Pentru a construi eficient procesul de digitalizare \u0219i pentru a cartografia ecosistemul digital este important s\u0103 beneficia\u021bi de sprijinul unui specialist. <\/p>","protected":false},"author":2,"featured_media":2523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,152,136],"tags":[181,142],"class_list":["post-2522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fara-categorie","category-tansformare-digitala","category-technology-trends","tag-ecosistem-digital","tag-transformare-digitala"],"yoast_head":"\nEcosistem digital: de ce e important pentru afacerea ta s\u0103 faci pasul c\u0103tre digitalizare? - Play Solutions<\/title>\n<meta name=\"description\" content=\"Ast\u0103zi nu mai putem vorbi de afaceri care s\u0103 poat\u0103 cre\u0219te \u00een afara unui ecosistem digital. 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