{"id":2534,"date":"2021-07-08T08:01:00","date_gmt":"2021-07-08T05:01:00","guid":{"rendered":"https:\/\/play-solutions.ro\/?p=2534"},"modified":"2021-10-26T08:21:25","modified_gmt":"2021-10-26T05:21:25","slug":"black-friday-2021-cum-sa-iti-pregatesti-magazinul-online","status":"publish","type":"post","link":"https:\/\/play-solutions.ro\/en_en\/black-friday-2021-cum-sa-iti-pregatesti-magazinul-online\/","title":{"rendered":"Black Friday 2021: cum s\u0103 \u00ee\u021bi preg\u0103te\u0219ti magazinul online"},"content":{"rendered":"

Black Friday 2021 este evenimentul care poate genera cele mai mari v\u00e2nz\u0103ri pentru comercian\u021bi. Pentru ca totul s\u0103 decurg\u0103 f\u0103r\u0103 probleme, administratorii magazinelor online trebuie s\u0103 fie aten\u021bi la c\u00e2teva aspecte.<\/p>\n\n\n\n

Anul trecut, de Black Friday, rom\u00e2nii au cheltuit mai mult de un milion de lei pe minut. Minutul de aur al edi\u021biei online de Black Friday a fost \u00eenregistrat \u00een intervalul 7:44 \u2013 7:45. Timp de 60 de secunde rom\u00e2nii au f\u0103cut aproape 5.000 de tranzac\u021bii.<\/p>\n\n\n\n

V\u0103z\u00e2nd aceste cifre, \u00een\u021belegem c\u00e2t de important este ca fiecare client s\u0103 \u00ee\u0219i poat\u0103 plasa comanda \u0219i s\u0103 primeasc\u0103 marfa f\u0103r\u0103 probleme, \u00een timp c\u00e2t mai scurt.<\/p>\n\n\n\n

Black Friday 2021: preg\u0103tirea magazinului<\/h2>\n\n\n\n

1. \u00cencepe\u021bi devreme \u2013 Clien\u021bii \u00eencep s\u0103 caute oferte \u00een septembrie – octombrie<\/h2>\n\n\n\n

\u00cencepe\u021bi acum s\u0103 planifica\u021bi Black Friday 2021, dac\u0103 nu a\u021bi \u00eenceput deja! Sondajele arat\u0103 c\u0103 mai mult de jum\u0103tate dintre consumatori \u00ee\u0219i \u00eencep cump\u0103r\u0103turile sau cerceteaz\u0103 ofertele pentru Black Friday \u00eenc\u0103 din septembrie – octombrie.<\/p>\n\n\n\n

Cu o ofert\u0103 at\u00e2t de variat\u0103, clien\u021bii s-au obi\u0219nuit s\u0103 evalueze produsele mai multor magazine, s\u0103 compare pre\u021burile. Acum este momentul s\u0103 atrage\u021bi aten\u021bia cu oferte speciale, care s\u0103 \u00eei anun\u021be pe clien\u021bi c\u0103 vor avea de c\u00e2\u0219tigat dac\u0103 \u00ee\u0219i vor face cump\u0103r\u0103turile de Black Friday 2021 din magazinul vostru.<\/p>\n\n\n\n

2. Verifica\u021bi viteza site-ului<\/h2>\n\n\n\n

Un site lent afecteaz\u0103 v\u00e2nz\u0103rile. De Black Friday 2021, num\u0103rul utilizatorilor care vor accesa site-ul vostru va cre\u0219te. Poten\u021bialii clien\u021bi vor naviga printre rafturile virtuale, \u00een c\u0103utare de produse.<\/p>\n\n\n\n

Vor pune diferite produse \u00een co\u0219ul virtual. S\u0103 ne g\u00e2ndim c\u0103 anul trecut valoarea co\u0219ului mediu a dep\u0103\u0219it 700 de lei.<\/p>\n\n\n\n

Deci, magazinul vostru online se va aglomera. Cam, cum se \u00eent\u00e2mpl\u0103 cu autostrada spre mare \u00een plin sezon. A\u0219adar, nu e nici timpul, nici locul s\u0103 face\u021bi repara\u021bii din mers. Optimiz\u0103rile trebuie operate din timp.<\/p>\n\n\n\n

Pe internet, lipsa de vitez\u0103 va opri clien\u021bii. De fapt, 46% dintre cump\u0103r\u0103tori declar\u0103 c\u0103 nu se vor \u00eentoarce niciodat\u0103 pe un site web lent. Asigura\u021bi-v\u0103 c\u0103 acest lucru nu se \u00eent\u00e2mpl\u0103 pe site-ul vostru, mai ales de Black Friday 2021.<\/p>\n\n\n\n

\u00cen plus, trebuie s\u0103 v\u0103 g\u00e2ndi\u021bi c\u0103 \u0219i sistemele de pl\u0103\u021bi online ale b\u0103ncilor vor fi aglomerate. De aceea, este esen\u021bial pentru succesul campaniei voastre de Black Friday 2021 ca procesele de plat\u0103 s\u0103 se deruleze \u00een bune condi\u021bii.<\/p>\n\n\n\n

Cump\u0103r\u0103torii de Black Friday 2021 sunt volubili. Au mii de magazine din care s\u0103 aleag\u0103 \u0219i o perioad\u0103 limitat\u0103 de timp. Vor p\u0103r\u0103si magazinul vostru dac\u0103 plata nu se desf\u0103\u0219oar\u0103 f\u0103r\u0103 probleme.<\/p>\n\n\n\n

Aloca\u021bi o zi pentru a testa cum se deruleaz\u0103 procesele de plat\u0103 online \u00een magazinul vostru virtual. A\u021bi putea lua \u00een considerare ad\u0103ugarea unor op\u021biuni de plat\u0103 suplimentare, cum sunt monedele virtuale.<\/p>\n\n\n\n

Ve\u021bi dori, de asemenea, copii de rezerv\u0103 pentru orice, de la codul site-ului la imaginile produsului. Black Friday 2021 vine doar o dat\u0103.<\/p>\n\n\n\n

3. Asigura\u021bi-v\u0103 c\u0103 descrierile produselor voastre atrag clien\u021bii<\/h2>\n\n\n\n

Scrie\u021bi descrieri de produse care v\u00e2nd. De regul\u0103, oamenii iau decizii mai ales baz\u00e2ndu-se pe emo\u021bii. 7 din 10 cump\u0103r\u0103tori nu sunt siguri ce vor cump\u0103ra de Black Friday 2021. Fraze de tipul: \u201eofert\u0103 limitat\u0103!\u201d, \u201ea mai r\u0103mas doar un produs\u201d, \u201ese epuizeaz\u0103 rapid!\u201d fac apel la emo\u021biile clien\u021bilor \u0219i pot fi factorul care s\u0103 determine achizi\u021bia.<\/p>\n\n\n\n

Este recomandat s\u0103 ad\u0103uga\u021bi un banner cu num\u0103r\u0103toare invers\u0103. Aceast\u0103 tehnic\u0103 adaug\u0103 urgen\u021b\u0103 \u0219i creeaz\u0103 entuziasm. Putem s\u0103 v\u0103 ajut\u0103m s\u0103 crea\u021bi un banner atractiv.<\/p>\n\n\n\n

De asemenea, este important s\u0103 optimiza\u021bi site-ul prin intermediul descrierilor pe care le scrie\u021bi pentru produsele voastre. Optimizarea SEO v\u0103 pozi\u021bioneaz\u0103 \u00een fa\u021ba competitorilor vo\u0219tri, atunci c\u00e2nd clien\u021bii caut\u0103 produse ca cele pe care le comercializa\u021bi.<\/p>\n\n\n\n

Trebuie s\u0103 profita\u021bi de experien\u021ba acumulat\u0103 de Black Friday 2020. Verifica\u021bi ce promo\u021bii a\u021bi avut \u0219i dac\u0103 acestea au avut efectul scontat.<\/p>\n\n\n\n

De asemenea, verifica\u021bi ce produse din portofoliul vostru sunt mai c\u0103utate \u00eenainte de Black Friday 2021, ca s\u0103 \u0219ti\u021bi la ce produse s\u0103 aplica\u021bi reduceri \u0219i \u00een ce cuantum.<\/p>\n\n\n\n

4. Aplica\u021bi reducerile potrivite de Black Friday 2021<\/h2>\n\n\n\n

De-a lungul timpului, clien\u021bii au fost dezam\u0103gi\u021bi de promo\u021biile oferite de diferi\u021bi comercian\u021bi de Black Friday. Drept urmare, caut\u0103 mai multe oferte, le compar\u0103.<\/p>\n\n\n\n

De multe ori, decizia de cump\u0103rare este luat\u0103 \u00een favoarea unui comerciant care ofer\u0103 reduceri mai mari de 20% sau completeaz\u0103 oferta cu un cadou.<\/p>\n\n\n\n

\u00cen weekendul de Black Friday 2021, cu c\u00e2t reducerea este mai mare, cu at\u00e2t mai bine. Majoritatea comercian\u021bilor cu am\u0103nuntul ofer\u0103 cel pu\u021bin 20% reducere de Black Friday. Clien\u021bii aleg s\u0103 cumpere din magazinul online care le ofer\u0103 reduceri cumulate de tipul 20% la primul produs, 30% reducere dac\u0103 vor cump\u0103ra dou\u0103 produse sau 50% pentru trei sau mai multe produse cump\u0103rate.<\/p>\n\n\n\n

Este foarte important s\u0103 afi\u0219a\u021bi \u00een mod clar reducerile pe pagina de pornire. Acest lucru v\u0103 ajut\u0103 clien\u021bii s\u0103 vad\u0103 exact c\u00e2\u021bi bani vor economisi dac\u0103 vor cump\u0103ra din magazinul vostru <\/a>de Black Friday 2021.<\/p>\n\n\n\n

6. V\u00e2nzare \u00eencruci\u0219at\u0103<\/h2>\n\n\n\n

Black Friday 2021 este momentul \u00een care s\u0103 v\u0103 maximiza\u021bi v\u00e2nz\u0103rile. Tactica v\u00e2nz\u0103rilor \u00eencruci\u0219ate poate genera v\u00e2nz\u0103ri mai mari. Spre exemplu, dac\u0103 un client cump\u0103r\u0103 pantofi, trebuie s\u0103 \u00eel trimite\u021bi la ceva care se va potrivi \u00een mod natural.<\/p>\n\n\n\n

G\u00e2ndi\u021bi-v\u0103 s\u0103 promova\u021bi produsele \u201ela pachet\u201d, jongl\u00e2nd \u0219i cu reducerile cumulative: \u0219osete \u0219i pantofi, h\u00e2rtie \u0219i creioane, laptop \u0219i c\u0103\u0219ti etc. C\u00e2nd asocia\u021bi produsele trebuie s\u0103 v\u0103 g\u00e2ndi\u021bi la produsele de care ar mai putea avea nevoie clientul vostru.<\/p>\n\n\n\n

Ar trebui s\u0103 v\u0103 testa\u021bi site-ul \u00eenainte de weekendul de Black Friday 2021. Ruga\u021bi-v\u0103 prietenii s\u0103 v\u0103 ofere feedback \u0219i despre deficien\u021bele site-ului vostru. Dac\u0103 dori\u021bi, v\u0103 putem ajuta cu o evaluare profesionist\u0103<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Pentru ca totul s\u0103 decurg\u0103 f\u0103r\u0103 probleme de Black Friday 2021, administratorii magazinelor online trebuie s\u0103 fie aten\u021bi la c\u00e2teva aspecte.<\/p>","protected":false},"author":2,"featured_media":2535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[185,184,186],"class_list":["post-2534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole-prezenta-online","tag-black-friday","tag-black-friday-2021","tag-magazin-online"],"yoast_head":"\nBlack Friday 2021: cum s\u0103 \u00ee\u021bi preg\u0103te\u0219ti magazinul online - Play Solutions<\/title>\n<meta name=\"description\" content=\"Pentru ca totul s\u0103 decurg\u0103 f\u0103r\u0103 probleme de Black Friday 2021, administratorii magazinelor online trebuie s\u0103 fie aten\u021bi la c\u00e2teva aspecte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/play-solutions.ro\/en_en\/black-friday-2021-cum-sa-iti-pregatesti-magazinul-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday 2021: cum s\u0103 \u00ee\u021bi preg\u0103te\u0219ti magazinul online\" \/>\n<meta property=\"og:description\" content=\"Black Friday 2021 este momentul \u00een care s\u0103 v\u0103 maximiza\u021bi v\u00e2nz\u0103rile. 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