{"id":2544,"date":"2021-09-18T10:33:00","date_gmt":"2021-09-18T07:33:00","guid":{"rendered":"https:\/\/play-solutions.ro\/?p=2544"},"modified":"2021-11-10T16:47:39","modified_gmt":"2021-11-10T13:47:39","slug":"cand-si-de-ce-sa-faci-un-proces-de-rebranding","status":"publish","type":"post","link":"https:\/\/play-solutions.ro\/en_en\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/","title":{"rendered":"C\u00e2nd \u0219i de ce s\u0103 \u00eencepi un proces de rebranding?"},"content":{"rendered":"<p>Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia. O campanie de rebranding &nbsp;este mult mai complex\u0103. <\/p>\n\n\n\n<p>Procesul de rebrandingul are loc atunci c\u00e2nd o companie \u00ee\u0219i schimb\u0103 logo-ul, sloganul, viziunea, misiunea, valorile, chiar \u0219i numele, publicul \u021bint\u0103 sau pia\u021ba pentru a construi o nou\u0103 identitate de marc\u0103 \u00een mintea clien\u021bilor poten\u021biali, a concuren\u021bilor \u0219i a partenerilor. <\/p>\n\n\n\n<p>Procesul de rebrandingul ajut\u0103 m\u0103rcile s\u0103 atrag\u0103 noi audien\u021be, s\u0103 r\u0103m\u00e2n\u0103 relevante, s\u0103 ias\u0103 \u00een eviden\u021b\u0103 printre concuren\u021bi \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 gradul de cunoa\u0219tere a m\u0103rcii.<\/p>\n\n\n\n<p>Rezultatul unui proces de rebranding de succes \u00eenseamn\u0103 cre\u0219terea v\u00e2nz\u0103rilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce este important un proces de rebranding?<\/h2>\n\n\n\n<p>\u0218tim cu to\u021bii c\u00e2t de mult conteaz\u0103 prima impresie. Acest lucru este valabil nu doar \u00een plan personal, ci \u0219i profesional. Practic, afacerea ta are \u0219apte secunde pentru a face o prim\u0103 impresie bun\u0103.<\/p>\n\n\n\n<p>Uneori, m\u0103rcile nu reu\u0219esc s\u0103 atrag\u0103 aten\u021bia clien\u021bilor din cauza utiliz\u0103rii logo-ului gre\u0219it. \u00cen alte cazuri, numele este dificil de pronun\u021bat sau de renun\u021bat. \u00cen alte situa\u021bii, numele ales pentru un business te poate duce cu g\u00e2ndul la departe de domeniul de activitate al firmei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Identitate, misiune \u0219i valori<\/h2>\n\n\n\n<p>Nu de pu\u021bine ori, logo-ul \u0219i sloganul nu prezint\u0103 o viziune \u0219i o misiune clare, care s\u0103 \u00eei fac\u0103 pe clien\u021bi s\u0103 identifice cu u\u0219urin\u021b\u0103 o companie \u00eentre competitorii s\u0103i.<\/p>\n\n\n\n<p>S\u0103 ne g\u00e2ndim la Apple. Potrivit unui studiu GraphicSprings, gradul de con\u0219tientizare a m\u0103rcii Apple este \u00een fruntea tuturor celorlalte companii de tehnologie din lume. Capacitatea Apple de a-\u0219i p\u0103stra brandingul simplu, pl\u0103cut din punct de vedere estetic \u0219i, de asemenea, marketingul \u00eentr-un mod interesant \u0219i informativ contribuie enorm la succesul lor de branding.<\/p>\n\n\n\n<p>Apple nu s-a pozi\u021bionat pe pia\u021b\u0103 doar ca furnizor de tehnologie. Brandul Apple se bazeaz\u0103 pe emo\u021bie \u0219i experien\u021b\u0103, care se reflect\u0103 \u00een valorile de baz\u0103 ale m\u0103rcii: imagina\u021bie, inova\u021bie \u0219i design. Astfel, la mijlocul anilor 1990, Apple a reu\u0219it s\u0103 dep\u0103\u0219easc\u0103 dificult\u0103\u021bile financiare care p\u0103reau s\u0103 o trag\u0103 spre faliment.<\/p>\n\n\n\n<p>Tr\u0103im \u00eentr-o lume \u00een care tendin\u021bele evolueaz\u0103 constant, astfel \u00eenc\u00e2t companiile au nevoie \u0219i de schimb\u0103ri pentru a atrage noi clien\u021bi. Acest lucru este posibil cu rebranding. <\/p>\n\n\n\n<p>Este posibil s\u0103 ave\u021bi nevoie doar s\u0103 v\u0103 re\u00eemprosp\u0103ta\u021bi afacerea, s\u0103 crea\u021bi un nou logo sau un nume dup\u0103 o fuziune sau alian\u021b\u0103 cu o alt\u0103 companie. Definirea unor noi obiective de afaceri, unei noi misiuni sau a unei viziuni v\u0103 pot ajuta s\u0103 v\u0103 consolida\u021bi pozi\u021bia pe pia\u021b\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avantajele procesului de rebranding<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Audien\u021b\u0103 nou\u0103<\/li><li>Relevan\u021b\u0103 mai mare<\/li><li>Recunoa\u0219tere \u00eembun\u0103t\u0103\u021bit\u0103 a m\u0103rcii<\/li><li>Clasament Google \u00eembun\u0103t\u0103\u021bit<\/li><li>Lucru \u00een echip\u0103 simplificat<\/li><li>Audien\u021b\u0103 nou\u0103<\/li><li>Rebranding eficient<\/li><\/ul>\n\n\n\n<p>Principalul avantaj al procesului de rebranding este \u0219ansa de a ajunge la un nou public \u021bint\u0103. Dac\u0103 v\u0103 concentra\u021bi pe misiunea, viziunea, valorile companiei voastre \u0219i le comunica\u021bi corect, oamenii vor observa acest lucru.<\/p>\n\n\n\n<p>Un exemplu de rebranding eficient este al celor de la Old Spice.<\/p>\n\n\n\n<p>Brandul Old Spice a fost lansat \u00een iunie 1937, produsele fiind destinate mai ales femeilor. \u00cen primul an dup\u0103 lansare, a devenit cel mai c\u0103utat brand de c\u0103tre b\u0103rba\u021bi datorit\u0103 produselor cu aroma puternic\u0103 de mosc. Linia de produse pentru femei a fost abandonat\u0103.<\/p>\n\n\n\n<p>\u00cencep\u00e2nd cu anul 2006, brandul a \u00eenceput s\u0103 piard\u0103 teren \u00een fa\u021ba competitorilor de pe pia\u021ba produselor de \u00eengrijire destinate b\u0103rba\u021bilor. Drept urmare, trebuia reg\u00e2ndit\u0103 strategia. B\u0103rba\u021bii nu pierd timpul la cump\u0103r\u0103turi. Femeile da.<\/p>\n\n\n\n<p>Cei de la Old Spice au descoperit c\u0103 60% din gelurile de sp\u0103lat pentru b\u0103rba\u021bi au fost achizi\u021bionate de femei. A\u0219a c\u0103 au reg\u00e2ndit comunicarea pentru a le atrage.<\/p>\n\n\n\n<p>S\u0103 ne g\u00e2ndim c\u0103 sloganul ini\u021bial era acesta: \u201eOriginalul. Dac\u0103 bunicul t\u0103u nu l-ar fi purtat, nu ai fi existat\u201d. Ast\u0103zi, spoturile lor con\u021bin sintagme ca: \u201eDoamnelor, vre\u021bi ca b\u0103rbatul de l\u00e2ng\u0103 voi \u2026?\u201d.<\/p>\n\n\n\n<p>\u00cen 2019, marca de deodorante Old Spice a generat o cre\u0219tere a v\u00e2nz\u0103rilor de 24,6% fa\u021b\u0103 de anul fiscal anterior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proces de rebranding: relevan\u021b\u0103 mai mare<\/h2>\n\n\n\n<p>Rebrandingul v\u0103 permite s\u0103 v\u0103 men\u021bine\u021bi compania la zi. Chiar dac\u0103 marca voastr\u0103 este de mult timp pe pia\u021b\u0103, acesta ar trebui s\u0103 r\u0103m\u00e2n\u0103 \u00eentotdeauna relevant\u0103.<\/p>\n\n\n\n<p>Companiile trebuie s\u0103 se mi\u0219te rapid \u0219i s\u0103 urmeze noile tendin\u021be \u00een marketing pentru a \u021bine pasul. Dup\u0103 cum \u0219ti\u021bi, tendin\u021bele de design joac\u0103 un rol important \u00een modul \u00een care clien\u021bii v\u0103 percep brandul \u0219i produsele pe care le oferi\u021bi.<\/p>\n\n\n\n<p>De aceea trebuie s\u0103 \u021bine\u021bi cont de schimb\u0103rile care apar la nivelul nevoilor clien\u021bilor. Practic, nu pute\u021bi atrage clien\u021bi din Genera\u021bia Milenialilor cu un slogan destinat celor din Genera\u021bia Baby Boomers sau Genera\u021bia X.<\/p>\n\n\n\n<p>S\u0103 lu\u0103m \u00een considerare o campanie de rebranding de succes de la Adidas. Compania a fost \u00eenfiin\u021bat\u0103 \u00een 1949 \u0219i a trecut prin mai multe procese de rebranding pentru a r\u0103m\u00e2ne relevant\u0103 pentru clien\u021bii lor.<\/p>\n\n\n\n<p>\u00cen 2011, Adidas a oprit produc\u021bia celebrilor pantofi sport Stan Smith \u00een 2011 \u0219i a prezentat o versiune re\u00eemprosp\u0103tat\u0103 \u00een 2014. Noile produse au fost create ca r\u0103spuns la cerin\u021bele Genera\u021biei Milenialilor.<\/p>\n\n\n\n<p>Prin promovarea lans\u0103rii pe re\u021belele de socializare \u0219i prin parteneriate cu retaileri \u0219i influenceri, Adidas a reu\u0219it s\u0103 capteze inimile oamenilor, s\u0103 atrag\u0103 public nou \u0219i s\u0103 creasc\u0103 v\u00e2nz\u0103rile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recunoa\u0219tere \u00eembun\u0103t\u0103\u021bit\u0103 a m\u0103rcii<\/h2>\n\n\n\n<p>Oamenii sunt fiin\u021be sociale \u00eenn\u0103scute. T\u00e2njim dup\u0103 conexiuni \u0219i interac\u021biuni \u2013 \u00een special cu al\u021bi oameni. De zece ori din zece, un client va alege s\u0103 interac\u021bioneze cu o persoan\u0103 \u00een locul unei entit\u0103\u021bi corporative reci. Acest lucru poate pune m\u0103rcile \u00eentr-un dezavantaj distinct. Dar nu te scoate neap\u0103rat din joc.<\/p>\n\n\n\n<p>Spre exemplu, cele mai de succes m\u0103rci din lume \u2013 Coca Cola, Apples \u0219i Nike \u2013 nu permit ca acest factor inhibitor s\u0103 le \u00eempiedice s\u0103 interac\u021bioneze cu consumatorii. \u00cen loc s\u0103 duc\u0103 o lupt\u0103 dificil\u0103 pentru a reseta modul \u00een care oamenii g\u00e2ndesc \u0219i interac\u021bioneaz\u0103, aceste companii lucreaz\u0103 cu tendin\u021bele naturale ale creierului uman. Ele \u00ee\u0219i umanizeaz\u0103 m\u0103rcile \u00een moduri care le fac marketingul mai identificabil \u0219i mai atractiv.<\/p>\n\n\n\n<p>Aceste exemple ne arat\u0103 c\u0103 m\u0103rcile pot fi umanizate \u00een cadrul unui proces de rebranding. Cercet\u0103rile arat\u0103 c\u0103 ave\u021bi mai multe \u0219anse de a convinge clien\u021bii s\u0103 se implice \u00een activitatea firmei voastre, dac\u0103 experien\u021ba oferit\u0103 se potrive\u0219te cu opiniile lor sau le sunt evocate emo\u021bii specifice. A\u0219adar, o poveste sau un videoclip adaptate profilului clien\u021bilor pot contribui decisiv la succesul unui proces de rebranding.<\/p>\n\n\n\n<p>Un exemplu este cel al celor de la Burger King. \u00cen plin\u0103 pandemie, cu restaurantele golite de valul de \u00eemboln\u0103viri \u0219i restric\u021bii generate de Covid, Burger King a f\u0103cut o mi\u0219care \u00eendr\u0103znea\u021b\u0103. Fiind dou\u0103 dintre cele mai mari lan\u021buri de fast-food din lume, Burger King \u0219i McDonald\u2019s au o rivalitate acerb\u0103. Aceast\u0103 competi\u021bie, totu\u0219i, a fost pus\u0103 deoparte c\u00e2nd Burger King a r\u0103sturnat nara\u021biunea, \u00eendemn\u00e2nd \u00een mod nea\u0219teptat consumatorii s\u0103 comande de la McDonald\u2019s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"558\" height=\"637\" src=\"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/burger-king.jpg\" alt=\"\" class=\"wp-image-2546\" srcset=\"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/burger-king.jpg 558w, https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/burger-king-263x300.jpg 263w, https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/burger-king-11x12.jpg 11w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Clasament Google \u00eembun\u0103t\u0103\u021bit<\/h2>\n\n\n\n<p><a href=\"https:\/\/play-solutions.ro\/en_en\/servicii\/prezenta-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> ocup\u0103 locul al doilea \u00een lista cu cea mai mare rentabilitate a investi\u021biei dup\u0103 marketingul prin e-mail. De aceea, investi\u021bia \u00eentr-un proces de rebranding, pentru a construi o marc\u0103 puternic\u0103, este decizia corect\u0103.<\/p>\n\n\n\n<p>Dac\u0103 clien\u021bii interac\u021bioneaz\u0103 cu noua voastr\u0103 marc\u0103 \u0219i o recunosc, pute\u021bi fi sigur c\u0103 \u0219i Google v\u0103 va evalua pozitiv eforturile. De exemplu, dup\u0103 construirea serioas\u0103 a m\u0103rcii, traficul de pe<a href=\"https:\/\/neilpatel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> site<\/a>-ul lui Neil Patel a trecut de la 240.839 la 454.382 de utilizatori \u00een c\u00e2teva luni.<\/p>\n\n\n\n<p>Nu \u0219ti\u021bi cine e Neil Patel? Ei bine, este autor de bestselleruri New York Times. Wall Street Journal \u00eel nume\u0219te un influencer de top. Forbes spune c\u0103 este unul dintre primii 10 agen\u021bi de marketing, iar Entrepreneur Magazine spune c\u0103 a creat una dintre cele mai str\u0103lucite 100 de companii. El a fost inclus \u00een top 100 antreprenori sub 30 de ani de c\u0103tre pre\u0219edintele Obama \u0219i \u00een top 100 antreprenori sub 35 de ani, realizat de Na\u021biunile Unite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lucru \u00een echip\u0103 simplificat<\/h2>\n\n\n\n<p>Trebuie s\u0103 gestiona\u021bi opera\u021biunile companiei \u0219i s\u0103 lua\u021bi deciziile de afaceri corecte.<\/p>\n\n\n\n<p>Este esen\u021bial s\u0103 fi\u021bi con\u0219tient de avantajele unui proces de rebranding. \u00cen plus, este important s\u0103 \u0219ti\u021bi c\u00e2nd trebuie s\u0103 iei \u00een considerare aceast\u0103 mi\u0219care riscant\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2nd ai nevoie de un proces de rebranding?<\/h2>\n\n\n\n<p>Rebrandingul este un proces complicat \u0219i costisitor care implic\u0103 riscuri mari at\u00e2t pentru companiile mari, c\u00e2t \u0219i pentru cele mici. Prin urmare, ar trebui s\u0103 ave\u021bi motive serioase pentru a implementa aceast\u0103 metod\u0103 \u00een afacerea voastr\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Iat\u0103 principalele motive pentru a lua \u00een considerare un proces de rebranding:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O repozi\u021bionare pe pia\u021b\u0103<\/strong><\/h4>\n\n\n\n<p>Repozi\u021bionarea implic\u0103 schimbarea m\u0103rcii existente sau a statutului de produs al unei companii pe pia\u021b\u0103.Acest proces este critic atunci c\u00e2nd o companie are o imagine slab\u0103 sau \u00eenvechit\u0103, necesit\u0103 schimb\u0103ri strategice globale sau are nevoie de un nou public \u021bint\u0103. Dac\u0103 decide\u021bi s\u0103 v\u0103 repozi\u021biona\u021bi produsul pentru a viza un segment de pia\u021b\u0103 complet nou prin ambalaje, dimensiuni, gust, canale promo\u021bionale, pre\u021b sau loc noi, este recomandabil s\u0103 v\u0103 g\u00e2ndi\u021bi la un proces de rebranding.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e2nd dori\u021bi s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi reputa\u021bia companiei voastr\u0103<\/strong><\/h4>\n\n\n\n<p>Un scandal pe re\u021belele sociale, calitatea sc\u0103zut\u0103 a produselor sau scurgerile de date pot duce la o reputa\u021bie p\u0103tat\u0103.<\/p>\n\n\n\n<p>Aceasta are un impact negativ asupra companiei voastre \u0219i clien\u021bilor s\u0103i. Schimb\u0103rile reale \u00een cadrul companiei pot ajuta la eliminarea asocierilor negative care apar \u00een mintea oamenilor. Astfel, cu un process de rebranding bine pus la punct, pute\u021bi c\u00e2\u0219tiga din nou \u00eencrederea clien\u021bilor.<\/p>\n\n\n\n<p><strong>Dac\u0103 are loc fuziunea unei companii<\/strong><\/p>\n\n\n\n<p>Dac\u0103 dou\u0103 companii leag\u0103 for\u021bele \u0219i devin una, ai o fuziune. Pentru a prezenta cele mai bune calit\u0103\u021bi ale fiec\u0103rei afaceri, pentru a c\u00e2\u0219tiga \u00eencrederea clien\u021bilor, pentru a dezvolta con\u0219tientizarea m\u0103rcii \u0219i pentru a evita confuzia, este necesar\u0103 o re\u00eemprosp\u0103tare.<\/p>\n\n\n\n<p>O fuziune permite companiei voastre s\u0103 intre pe noi pie\u021be, s\u0103 utilizeze eficient resursele financiare, s\u0103 ob\u021bin\u0103 mai mult profit, un nou management \u0219i multe altele. Acest proces influen\u021beaz\u0103, de asemenea, consumatorii. Practic, le ve\u021bi oferi un serviciu mai bun, produse de calitate superioar\u0103 \u0219i pre\u021buri mai mici.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e2nd vrei s\u0103 extinzi afacerea la nivel interna\u021bional<\/strong><\/h4>\n\n\n\n<p>C\u00e2nd o afacere intr\u0103 pe pie\u021bele interna\u021bionale, recurge adesea la un proces de rebranding pentru a ob\u021bine o cre\u0219tere distinct\u0103 \u0219i c\u00e2\u0219tiguri financiare.<\/p>\n\n\n\n<p>Pentru a intra \u00een leg\u0103tur\u0103 cu noi loca\u021bii, companiile vin cu un nou nume de companie \u0219i un logo care s\u0103 le confere unicitate m\u0103rcii. Logoul trebuie s\u0103 fie u\u0219or de re\u021binut \u0219i de \u00een\u021beles \u00een alte \u021b\u0103ri.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dac\u0103 are loc o schimbare \u00een conducere<\/strong><\/h4>\n\n\n\n<p>Companiile sunt legate de liderii lor. Dac\u0103 o marc\u0103 \u00ee\u0219i schimb\u0103 m\u00e2inile unui proprietar, o nou\u0103 identitate este o modalitate de a sublinia tranzi\u021bia.<\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103 s\u0103 nu face\u021bi modific\u0103ri doar pentru c\u0103 v-a\u021bi plictisit de logo-ul sau sloganul vostru sau pentru c\u0103 eforturile voastre de cunoa\u0219tere a m\u0103rcii nu au \u00eendeplinit toate a\u0219tept\u0103rile. V\u0103 induce\u021bi \u00een eroare dac\u0103 crede\u021bi c\u0103 un proces de rebranding este cea mai rapid\u0103 \u0219i mai u\u0219oar\u0103 modalitate de a v\u0103 \u00eembun\u0103t\u0103\u021bi afacerea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipuri de procese de rebranding<\/h2>\n\n\n\n<p>Pentru a implementa cu succes un proces de rebranding, trebuie s\u0103 studiezi tipurile de rebranding disponibile \u0219i s\u0103-l alegi pe cel care \u021bi se potrive\u0219te cel mai mult.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Rebranding partial.<\/strong> Aceast\u0103 strategie este folosit\u0103 atunci c\u00e2nd decide\u021bi s\u0103 ad\u0103uga\u021bi ceva nou m\u0103rcii actuale f\u0103r\u0103 a o schimba total. O re\u00eemprosp\u0103tare este necesar\u0103 atunci c\u00e2nd logo-ul \u0219i imaginea companiei au devenit dep\u0103\u0219ite sau a avut loc o u\u0219oar\u0103 schimbare a obiectivelor de afaceri.<\/li><\/ol>\n\n\n\n<p>2. <strong>Rebrand total.<\/strong> Aceast\u0103 op\u021biune este utilizat\u0103 atunci c\u00e2nd compania a avut o schimbare fundamental\u0103, cum ar fi fuziuni, o schimbare a conducerii, revizuiri de produse etc. <\/p>\n\n\n\n<p>Ca rezultat, marca &nbsp;trebuie s\u0103 sufere o schimbare a identit\u0103\u021bii m\u0103rcii \u00eempreun\u0103 cu misiunea, viziunea \u0219i valorile m\u0103rcii. Aici vine o schimbare complet\u0103. \u00cenainte de a \u00eencepe, trebuie s\u0103 determina\u021bi ce tip de strategie de rebranding ave\u021bi nevoie.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia. O campanie de rebranding &nbsp;este mult mai complex\u0103. Procesul de rebrandingul are loc atunci c\u00e2nd o companie \u00ee\u0219i schimb\u0103 logo-ul, sloganul, viziunea, misiunea, valorile, chiar \u0219i numele, publicul \u021bint\u0103 sau pia\u021ba pentru a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[187],"class_list":["post-2544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole-prezenta-online","tag-proces-de-rebranding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e2nd \u0219i de ce s\u0103 \u00eencepi un proces de rebranding? - Play Solutions<\/title>\n<meta name=\"description\" content=\"Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/play-solutions.ro\/en_en\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e2nd \u0219i de ce s\u0103 faci un proces de rebranding?\" \/>\n<meta property=\"og:description\" content=\"Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/play-solutions.ro\/en_en\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"Play Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-18T07:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-10T13:47:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/proces-de-rebranding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"927\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redactor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"C\u00e2nd \u0219i de ce s\u0103 faci un proces de rebranding?\" \/>\n<meta name=\"twitter:description\" content=\"Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/proces-de-rebranding.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redactor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/\"},\"author\":{\"name\":\"Redactor\",\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/#\\\/schema\\\/person\\\/a210cf106d93fc9098c942be15992148\"},\"headline\":\"C\u00e2nd \u0219i de ce s\u0103 \u00eencepi un proces de rebranding?\",\"datePublished\":\"2021-09-18T07:33:00+00:00\",\"dateModified\":\"2021-11-10T13:47:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/\"},\"wordCount\":2190,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/play-solutions.ro\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/proces-de-rebranding.jpg\",\"keywords\":[\"proces de rebranding\"],\"articleSection\":[\"Prezen\u021b\u0103 Online\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/\",\"url\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/\",\"name\":\"C\u00e2nd \u0219i de ce s\u0103 \u00eencepi un proces de rebranding? - Play Solutions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/play-solutions.ro\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/proces-de-rebranding.jpg\",\"datePublished\":\"2021-09-18T07:33:00+00:00\",\"dateModified\":\"2021-11-10T13:47:39+00:00\",\"description\":\"Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/play-solutions.ro\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/proces-de-rebranding.jpg\",\"contentUrl\":\"https:\\\/\\\/play-solutions.ro\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/proces-de-rebranding.jpg\",\"width\":927,\"height\":612},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\\\/\\\/play-solutions.ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00e2nd \u0219i de ce s\u0103 \u00eencepi un proces de rebranding?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/#website\",\"url\":\"https:\\\/\\\/play-solutions.ro\\\/\",\"name\":\"Play Solutions\",\"description\":\"| Fii inteligent \u0219i ac\u021bioneaz\u0103 ...\",\"publisher\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/play-solutions.ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/#organization\",\"name\":\"Play Solutions\",\"url\":\"https:\\\/\\\/play-solutions.ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/play-solutions.ro\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/logo_play_header_blue.svg\",\"contentUrl\":\"https:\\\/\\\/play-solutions.ro\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/logo_play_header_blue.svg\",\"width\":186,\"height\":50,\"caption\":\"Play Solutions\"},\"image\":{\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/play-solutions.ro\\\/#\\\/schema\\\/person\\\/a210cf106d93fc9098c942be15992148\",\"name\":\"Redactor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507d134366f31e03ed795c8a1fc4e350bd0c1349997e78a8b04271fd5d033a09?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507d134366f31e03ed795c8a1fc4e350bd0c1349997e78a8b04271fd5d033a09?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507d134366f31e03ed795c8a1fc4e350bd0c1349997e78a8b04271fd5d033a09?s=96&d=mm&r=g\",\"caption\":\"Redactor\"},\"url\":\"https:\\\/\\\/play-solutions.ro\\\/en_en\\\/author\\\/redactor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e2nd \u0219i de ce s\u0103 \u00eencepi un proces de rebranding? - Play Solutions","description":"Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/play-solutions.ro\/en_en\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/","og_locale":"en_GB","og_type":"article","og_title":"C\u00e2nd \u0219i de ce s\u0103 faci un proces de rebranding?","og_description":"Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia.","og_url":"https:\/\/play-solutions.ro\/en_en\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/","og_site_name":"Play Solutions","article_published_time":"2021-09-18T07:33:00+00:00","article_modified_time":"2021-11-10T13:47:39+00:00","og_image":[{"width":927,"height":612,"url":"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/proces-de-rebranding.jpg","type":"image\/jpeg"}],"author":"Redactor","twitter_card":"summary_large_image","twitter_title":"C\u00e2nd \u0219i de ce s\u0103 faci un proces de rebranding?","twitter_description":"Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia.","twitter_image":"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/proces-de-rebranding.jpg","twitter_misc":{"Written by":"Redactor","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/#article","isPartOf":{"@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/"},"author":{"name":"Redactor","@id":"https:\/\/play-solutions.ro\/#\/schema\/person\/a210cf106d93fc9098c942be15992148"},"headline":"C\u00e2nd \u0219i de ce s\u0103 \u00eencepi un proces de rebranding?","datePublished":"2021-09-18T07:33:00+00:00","dateModified":"2021-11-10T13:47:39+00:00","mainEntityOfPage":{"@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/"},"wordCount":2190,"commentCount":0,"publisher":{"@id":"https:\/\/play-solutions.ro\/#organization"},"image":{"@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/#primaryimage"},"thumbnailUrl":"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/proces-de-rebranding.jpg","keywords":["proces de rebranding"],"articleSection":["Prezen\u021b\u0103 Online"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/","url":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/","name":"C\u00e2nd \u0219i de ce s\u0103 \u00eencepi un proces de rebranding? - Play Solutions","isPartOf":{"@id":"https:\/\/play-solutions.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/#primaryimage"},"image":{"@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/#primaryimage"},"thumbnailUrl":"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/proces-de-rebranding.jpg","datePublished":"2021-09-18T07:33:00+00:00","dateModified":"2021-11-10T13:47:39+00:00","description":"Cea mai mare parte a oamenilor consider\u0103 c\u0103 un proces de rebranding \u00eenseamn\u0103 s\u0103 schimbi culorile de pe site sau aspectul acestuia.","breadcrumb":{"@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/#primaryimage","url":"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/proces-de-rebranding.jpg","contentUrl":"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/11\/proces-de-rebranding.jpg","width":927,"height":612},{"@type":"BreadcrumbList","@id":"https:\/\/play-solutions.ro\/cand-si-de-ce-sa-faci-un-proces-de-rebranding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Prima pagin\u0103","item":"https:\/\/play-solutions.ro\/"},{"@type":"ListItem","position":2,"name":"C\u00e2nd \u0219i de ce s\u0103 \u00eencepi un proces de rebranding?"}]},{"@type":"WebSite","@id":"https:\/\/play-solutions.ro\/#website","url":"https:\/\/play-solutions.ro\/","name":"Play Solutions","description":"| Fii inteligent \u0219i ac\u021bioneaz\u0103 ...","publisher":{"@id":"https:\/\/play-solutions.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/play-solutions.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/play-solutions.ro\/#organization","name":"Play Solutions","url":"https:\/\/play-solutions.ro\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/play-solutions.ro\/#\/schema\/logo\/image\/","url":"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/05\/logo_play_header_blue.svg","contentUrl":"https:\/\/play-solutions.ro\/wp-content\/uploads\/2021\/05\/logo_play_header_blue.svg","width":186,"height":50,"caption":"Play Solutions"},"image":{"@id":"https:\/\/play-solutions.ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/play-solutions.ro\/#\/schema\/person\/a210cf106d93fc9098c942be15992148","name":"Redactor","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/507d134366f31e03ed795c8a1fc4e350bd0c1349997e78a8b04271fd5d033a09?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/507d134366f31e03ed795c8a1fc4e350bd0c1349997e78a8b04271fd5d033a09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/507d134366f31e03ed795c8a1fc4e350bd0c1349997e78a8b04271fd5d033a09?s=96&d=mm&r=g","caption":"Redactor"},"url":"https:\/\/play-solutions.ro\/en_en\/author\/redactor\/"}]}},"_links":{"self":[{"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/posts\/2544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/comments?post=2544"}],"version-history":[{"count":3,"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/posts\/2544\/revisions"}],"predecessor-version":[{"id":2551,"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/posts\/2544\/revisions\/2551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/media\/2545"}],"wp:attachment":[{"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/media?parent=2544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/categories?post=2544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/play-solutions.ro\/en_en\/wp-json\/wp\/v2\/tags?post=2544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}