{"id":2557,"date":"2021-11-16T16:10:00","date_gmt":"2021-11-16T13:10:00","guid":{"rendered":"https:\/\/play-solutions.ro\/?p=2557"},"modified":"2021-11-17T16:52:05","modified_gmt":"2021-11-17T13:52:05","slug":"televiziunea-prin-internet-cucereste-cote-de-piata-tot-mai-mari","status":"publish","type":"post","link":"https:\/\/play-solutions.ro\/en_en\/televiziunea-prin-internet-cucereste-cote-de-piata-tot-mai-mari\/","title":{"rendered":"Televiziunea prin internet cucere\u0219te cote de pia\u021b\u0103 tot mai mari"},"content":{"rendered":"<p>Televiziunea prin internet atrage tot mai mul\u021bi fani. Adul\u021bii cu v\u00e2rsta \u00eentre 18 \u0219i 43 de ani petrec acum mai mult timp urm\u0103rind canale de televiziune cu transmisie prin internet, \u00een detrimentul posturilor cu transmisie prin cablu \u0219i satelit.<\/p>\n\n\n\n<p>O nou\u0103 cercetare realizat\u0103 de Gartner dezv\u0103luie modul \u00een care marketerii ar trebui s\u0103 se adapteze la <a href=\"https:\/\/bunicul.ro\/\" target=\"_blank\" rel=\"noreferrer noopener\">pia\u021ba serviciilor<\/a> de streaming \u00een continu\u0103 cre\u0219tere \u0219i \u00een <a href=\"https:\/\/www.stiriagricole.ro\/agricultura-de-precizie-inteligenta-artificiala-pentru-irigatii-62568.html\" target=\"_blank\" rel=\"noreferrer noopener\">continu\u0103 evolu\u021bie<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">63% din timp pentru streaming<\/h2>\n\n\n\n<p>Astfel, telespectatorii din SUA cu v\u00e2rste cuprinse \u00eentre 18 \u0219i 43 de ani petrec \u00een medie 63% din timpul total de vizionare a televizorului uit\u00e2ndu-se la canale de televiziune cu transmisie pe internet, conform Gartner, Inc. \u00cen aprilie 2021, Gartner a chestionat 2.006 de consumatori din SUA care urm\u0103resc peste 20 de servicii de televiziune prin internet (TV streaming) individuale pentru a creiona un tipar al obiceiurilor de vizionare \u00een \u00eentreaga lume.<\/p>\n\n\n\n<p>\u201eTimpul petrecut pe streaming TV este \u00een cre\u0219tere. Bugetele media urmeaz\u0103 aceast\u0103 tendin\u021b\u0103, deoarece directorii de marketing raporteaz\u0103 c\u0103 o medie de 25,1% din bugetele de difuzare \u0219i publicitate prin cablu sunt destinate streaming TV. Cu toate acestea, pia\u021ba media a serviciilor de streaming este \u00eenc\u0103 foarte fragmentat\u0103, imatur\u0103 \u0219i contestat\u0103 de popularitatea serviciilor f\u0103r\u0103 reclame. Liderii de marketing trebuie s\u0103 \u00eenve\u021be s\u0103 navigheze \u00een acest mediu fluid, cu cre\u0219tere ridicat\u0103, pentru a livra reclame TV \u00een mod eficient\u201d, a declarat Eric Schmitt, analist director senior \u00een cadrul cabinetului Gartner Marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Topul canalelor de televiziune prin internet<\/h2>\n\n\n\n<p>Patru dintre primele \u0219ase servicii TV de streaming sunt f\u0103r\u0103 reclame (Netflix, Amazon Prime Video, Disney+ \u0219i HBO Max). \u00cens\u0103 10 dintre primele 16 servicii de televiziune prin internet sunt \u00een principal sus\u021binute de reclame (de exemplu, YouTube \u0219i Hulu).<\/p>\n\n\n\n<p>Sondajul Gartner indic\u0103 faptul c\u0103 80% dintre telespectatorii din SUA folosesc cel pu\u021bin un serviciu de streaming TV \u00een general. Al\u021bii 64% urm\u0103resc cel pu\u021bin un serviciu de televiziune prin internet sus\u021binut de reclame.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B\u0103rba\u021bi versus femei<\/h2>\n\n\n\n<p>\u201eSelectarea de servicii de streaming \u0219i obiceiurile de vizionare ale consumatorilor variaz\u0103 substan\u021bial \u00een func\u021bie de v\u00e2rst\u0103 \u0219i sex. De exemplu, vedem c\u0103 persoanele cu v\u00e2rsta \u00eentre 18 \u0219i 43 de ani au un<a href=\"https:\/\/play-solutions.ro\/en_en\/servicii\/\" target=\"_blank\" rel=\"noreferrer noopener\"> portofoliu mai larg de servicii <\/a>de streaming TV\u201d, a spus Katya Skogen, director de cercetare \u00een cadrul practicii Gartner Marketing.<\/p>\n\n\n\n<p>Katya Skogen a explicat \u0219i c\u0103 b\u0103rba\u021bii tineri folosesc mai multe canale de televiziune prin internet. \u00cen schimb, femeile mai tinere folosesc mai pu\u021bine servicii, dar petrec mai multe ore \u00een streaming.<\/p>\n\n\n\n<p>De altfel, \u00een vara acestui an, Justin Evans, lider \u00een cadrul Samsung Ads, a declarat c\u0103 agen\u021bii de publicitate trebuie s\u0103 \u00eenceap\u0103 s\u0103 dedice 40% din bugetele lor de publicitate TV pentru streaming. Recomandarea are ca scop sprijinirea marketerilor de a-\u0219i atinge audien\u021bele targetate.<\/p>","protected":false},"excerpt":{"rendered":"<p>Televiziunea prin internet atrage tot mai mul\u021bi fani. <\/p>","protected":false},"author":2,"featured_media":2559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[192,191],"class_list":["post-2557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole-prezenta-online","tag-streaming-tv","tag-televiziune-prin-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Televiziunea prin internet cucere\u0219te cote de pia\u021b\u0103 tot mai mari - Play Solutions<\/title>\n<meta name=\"description\" content=\"Adul\u021bii cu v\u00e2rsta \u00eentre 18 \u0219i 43 de ani petrec acum mai mult timp urm\u0103rind 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