How to create a content calendar for social media

As it sounds, a content calendar for social media is a spreadsheet where you write your posts in advance and allocate them for certain moments. In addition to maintaining your health, a content calendar can help you keep track of organized links and make it easier to evaluate your overall mix of format and topic posts.

Social network managers juggle with a lot of tasks every day: posting content on multiple channels, responding to comments, monitoring your brand mentions, reading the latest trends. The last thing you want is to hurry to post a piece of content 2 minutes before the 9 AM session.

Each of the great content calendars should hace a few things:

  • Tabs for each platform (you can use this for more than Facebook)
  • A daily program divided over time intervals
  • Columns for message, link, campaign name, number of characters, and image
  • A monthly view to plan larger campaigns

Scheduling Facebook Posts

No matter how much you build the content calendar for social media, you can never make a holiday if you have not planned your posts. Fortunately, there are more resources available to help you schedule and automate posting.

To schedule a Facebook post, start by creating a post in the white box at the top of your page’s timeline. Instead of clicking Publish, select the small arrow next to it and choose “Schedule”.

To manage all your scheduled posts, find “More” > “Publishing Tools” at the top of your page and click on “Scheduled Posts” in the left column. There you can edit or delete posts, and preview them both for desktop and mobile viewing.

The best time to post on Facebook

We get this question very often: How often should you post on Facebook? And once you determine how often, at what times should you post?

As frustrating as it may seem, the answer to both questions is… “Depends”. Your region, the goals and how your targeted audience engage with your social media platforms, they need to be considered when setting the best moment to post.

A good rule is posting afternoon, usually between 13:00 and 16:00. If you post on the weekend, post between midday and 13:00.

A study made on this topic, showed that the main factor is the quality that far exceeds the quantity. Pages with over 10.000 followers were the only pages that have received benefits for frequent posting. Companies with less than 10.000 followers who posted more than 60 times a month received 60% fewer clicks than those who posted five times or less. Ultimately, it means that it’s better to be selective about what you’re publishing than overhelming the audience with content. Spend less time creating a lot of posts and more time making more engaging content.